During the 90's, service industries in the west actually figured a new way of effective cost cutting. Move East! India was the preferred destination. Currency conversion was convenient. Lots of English speaking people to choose from. And Cheap Labour. They don't expect all the kinds of benefits that employees in the western world have come to take for granted. Per hour payment is not really the scene here. Pay Rs.20K a month, and a graduate will be happy to slog his ass for the whole month. So many back offices mushroomed in India that it was a waste of intelligence. get good money but your brains rust, your biorhythms go haywire and you don't enjoy Indian holidays. It was work work work.
But the boom has now stabilised. Now there is a different kind of industry that wants to hold Indian hands and stir us all up. That's the film industry. Hollywood is now reaching out to the talent that is latent in India. The hardworking geeks can now work a little harder and enter into the vfx industry in India and end up working for the greats of the movie industry. So strange! Be American but buy global had become the mantra in everything but movies. But now even movies have been included in this net. It is good for the artists working in the Indian vfx companies, for they get to work on movies like Transformers, Harry Potter, Xmen and many other movies that are more legends than movies. Definitely the western VFX companies also get to profit due to this as they get cheap labour. Artists in the west need to learn more and upgrade his/her skills more often than not if they have to survive in this industry. But do they?
What is the kind of work that gets sent to India? Is it the character layout? character designs? Nopes. The stuff that gets sent here is mostly not creation. We simply follow orders. It is just cheap labour for the VFX industry.
We do the stuff that requires great detailing and hard work. Lots of man hours.
But what about our local movies? Why don't we work in those? Why don't big companies like R&H India, MPC Bangalore work for the local film industry? Reliance, TATA, Prime Focus India, Red Chillies and a few others do work for Indian movie industry. But the quality is just about ok or else American VFX companies have a big hand in creating the most innovative parts of it like layout, character design. The concepts are not so fresh. Though the Telugu and Tamil film industries are getting innovative with their VFX movies, the ideas seem to be somewhat stale. I wonder when Indian cinema will get a movie get its own home made Avatar, concepts that are created and worked for by Indian artists who are many and much more talented than the Indian film industry gives it credit for.
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